![]() We only use data obtained directly from you, when you created your account, shopping with us, subscribing to newsletters or engaging with us in any other way. We will never retrieve, use, and store personal data from data brokers or other external sources nor having access to such data for pursuing a marketing purpose unless we explicitly say so. H&M Group collaborates with advertising partners such as Facebook, Instagram, Snapchat, Pinterest and YouTube for advertising on social networks and with Google for online advertising networks such as Google Ads and Google Marketing Platform.Īdvertising partners use cookies and similar technologies to trace your usage of our websites and services by accessing data stored on your device or in apps. Read more about cookies and other tracing technologies in the Cookies' section of this Privacy Notice. H&M Group collaborates with Advertising Partners, such as Facebook, Instagram, Snapchat, Pinterest and Google. Our Advertising Partners enable us to identify and engage with the right target audience, to create and distribute personalized marketing content across platforms and services. To be able to choose the content that fits your interests, we can use information obtained from you when you signed-up for newsletter or created an account or made a purchase with us. We may share this information and a customer identifier, e.g., an encrypted email address or device id, with third parties such as Facebook and Google. The purpose is to show relevant ads to you on third party websites and apps.
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